Topic: Strategies to manage COVID-19 impact on the pharmaceutical landscape in the MENA region

Speaker: C.P.Shastry, B.Pharm., MS, MDP, R.Ph | Business Development Consultant & Market Research Pharmacist

Date: 1st of July 2020

Duration: 1 hour


C.P.Shastry, B.Pharm., MS, MDP, R.Ph

Strategic International Pharma Business Development Consultant & Market Research Pharmacist

C.P. Shastry is a ‘Research Pharmacist’, with post-graduate qualifications in business management and pharmacy. He had worked for 25 years in the international marketing of pharmaceuticals and is working as a consultant since the last 10 years.

He manages Pharma Synergies. It is ‘Strategic International Pharma Business Development Consultancy and Market Research Organization’. It also provides enabling regulatory-technical services and solutions.

C.P. Shastry also makes presentations on strategic pharmaceutical industry topics in the international business forums including CPhI Worldwide and Regional events, and business schools.



In this webinar, Pharma Synergies will navigate through the following:

  • The overview of demographics of Covid-2019 to gain the insights.
  • The evolving landscape of the global pharma industry and the emerging opportunities it presents.
  • The growth & risk mitigation strategies and new sustainable business models with systemic perspective, to reboot the growth and place the regional & global pharma industry on the value chain trajectory.
  • The emerging opportunities e.g. CRAMS, Clinical Trials etc. and the strategies for MENA Pharmaceutical Industry to be 'Complimentary Regional Value Chain (RVC) to the Global Value Chain (GVC)' in the evolving landscape.

         Case Studies will be presented.